Starting a business in the United States is the dream of many Brazilians, attracted by its favorable business environment, cutting-edge infrastructure, and vibrant economy. However, opening a company in the US involves a detailed and specific process. This article aims to simplify the main steps for those who want to start a business in the US, from planning to initial operations.

1. Why Start a Business in the US?

The United States is one of the most dynamic and innovative economies in the world. For entrepreneurs, the country offers several advantages, such as:

• Stable Business Environment: Less bureaucracy compared to other countries, clear rules, and ease of starting a business.
• Access to Global Markets: It’s a gateway to international business.
• Financing Incentives and Opportunities: Access to investment funds and tax incentives depending on the state and activity.
• First-World Infrastructure: Roads, logistics, and technology that facilitate business expansion and operation.

2. Choose the Ideal Business Structure

Selecting the legal structure for your business is one of the first steps and influences taxation, management, and legal liability. The main types of structures are:

• Sole Proprietorship: A business with a single owner. This is the simplest form, but offers less liability protection.
• Limited Liability Company (LLC): Combines the flexibility of a sole proprietorship with the protection of a corporation. Ideal for small and medium-sized businesses.
• Corporation (Corp): This structure is recommended for larger companies looking to expand or seek investors. Corporations offer greater protection but are more complex to manage.
• Partnership: Ideal for two or more owners. There are limited partnership options, where some partners have limited liability.

Each of these structures has tax and legal implications that should be studied. Entrepreneurs often seek the support of specialized accountants or lawyers to determine the best structure for their business.

3. Choose the State Where You Will Open Your Business

In the US, laws and taxes vary from state to state, making the choice of location crucial. Some states, such as Delaware, Nevada, and Wyoming, are known for their advantages for businesses, such as lower taxes and greater confidentiality.

4. Register the Name and Company

With the structure and state defined, it’s time to register your company name. Search the state’s department of commerce website to see if the name is available. The next step is to formalize the company registration with the state government. In some states, this process is possible online and simplified.

5.Obtain an EIN (Employer Identification Number)

The EIN is a company’s tax identification number, similar to the CNPJ (National Registry of Legal Entities) in Brazil. This number is required to open a business bank account, hire employees, and comply with tax obligations. The EIN can be requested free of charge on the IRS website, the agency responsible for the Internal Revenue Service in the US.

6. Open a Business Bank Account

With the EIN in hand, you can open a bank account in the US. It is recommended to choose a bank with experience serving foreigners. Having a bank account in the US facilitates business operations and helps establish a financial history in the country, which will be important for future lines of credit and partnerships.

7. Obtain the Necessary Licenses and Permits

Depending on the nature of your business, you may need local, state, and federal licenses. Check with the Small Business Administration (SBA) and state and local business departments to identify which permits are required for your area of ​​operation.

8. Understand Taxes and Tax Obligations

The United States has a complex and varied tax system. In addition to federal taxes, each state and municipality may have its own rates. It is recommended to consult a qualified accountant to understand specific tax obligations and ensure your business remains compliant.

The main taxes for businesses are:

• Federal Income Tax: Charged to all businesses.
• State Income Tax: Varies from state to state.
• Sales Tax: Applied to sales of specific products and services, withRates vary by state.
• Payroll Tax: If you have employees, you will need to withhold and pay these taxes.

9. Hire Local Professionals or Suppliers

A competitive advantage for foreign companies in the US is hiring local professionals and suppliers, who can offer expertise in the American market and target audience. Furthermore, hiring local residents can be a plus when applying for work visas for Brazilian employees.

10. Invest in Digital Marketing and Online Presence

The North American market is highly digitalized. Invest in a professional website, social media presence, and content marketing to reach potential customers. Depending on your niche, SEO campaigns and advertising on platforms like Google and Facebook can be strategic tools for attracting and engaging the American public.

11.Consider the Necessary Visas

For Brazilian entrepreneurs to operate legally in the US, they may need to obtain a visa. The main types of visas for entrepreneurs are:

• L-1 Visa: Transfer of executives or managers from a foreign subsidiary to a unit in the US.
• E-2 Visa: Available to investors from countries with trade treaties with the US, allowing the entrepreneur to develop and manage a business in the US.
• EB-5 Visa: For investors who make a significant investment (generally over US$1 million) and create jobs for US citizens. This visa can lead to a Green Card.

12. Rely on Specialized Advice

The process of opening a business in the US can be complex for those unfamiliar with the American regulations and system. Relying on specialized advice can simplify the legal, tax, and administrative processes, helping you avoid mistakes and make strategic decisions.

Starting a business in the US is a real opportunity for Brazilians who want to expand their operations in one of the most promising markets in the world. With good planning and choosing the right partners, the process can become simpler and safer.

Visa Finder is here to help you with every step, from planning to support in obtaining the appropriate visas. If your goal is to grow and conquer new markets, count on our experience to make your dream a reality!